A heritage snacking brand challenged us to unlock new growth by connecting with modern audiences. Our task involved guiding the launch of a new product range while developing a communications platform to activate its core purpose for a new generation.

Conducting qualitative exploration across multiple markets allowed us to work directly with diverse consumers to inspire the final strategy. This process stress-tested creative concepts and defined the design and narrative elements required to ensure modern relevance.

Our work delivered a clear strategic path forward, informing a bold new design system for the brand's product expansion and refining its purpose strategy. This gave a global icon the tools to capture the hearts of the next generation of consumers.

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