practices

'The universe is made of stories, not of atoms.'

(Muriel Rukeyser, 1968)

Through the tangle of data, the sea of signals and the rapid changes that define our time - it is the ideas we share that frame our experience.

To truly show up in culture, we must harness the concepts that mark it.

Our integrated studio explores people and culture to define the narratives, behaviours and values that shape the zeitgeist.

Helping your story align with the times.

Steering your strategy for powerful impact.

Finding the human angles for guidance through complexity.

Audience + cultural insight

Exploring culture and audiences across an expansive range of signals - from ethnographic research to social data - we surface transformative insights that shape brands, campaigns, innovations and social change.

Semiotic analysis

Digital + social listening

Audience segmentation

Ethnography

Expert network

Cultural landscaping

Qualitative + quantitative toolkit

Literature review

Related Case Studies:

Exploring Saudi youth culture

Channel 4 Black owned businesses

Movember masculinity narratives

Human centred strategy

Building from the human angle in an increasingly complex system, we utilise diverse strategic toolkits to translate insight into commercial and social impact - shaping powerful ideas and inspiring confidence to act.

Brand positioning

Portfolio strategy

Creative development

Narrative change

Campaign strategy

Change theory + tracking

Purpose, sustainability + impact consultancy

Communities of practice

Related Case Studies:

Finance Innovation

Brand positioning in conservation

Sustainability positioning strategy

Global youth brand positioning

Rich visual storytelling

Telling powerful human stories to communicate complex ideas and humanise strategic direction. Our multi award winning studio delivers insight-led, audience-first creative outputs across multiple formats, ensuring our work creates deep connections and drives change.

Impact documentaries

Interactive reports + microsites

Insight films

Digital assets + visual identities

Podcasts + vodcasts

Social innovation

Related Case Studies:

Human Dignity Trust

Understanding social cohesion for young people

Surfacing digital photography codes

Movember masculinity narratives