Driving the decriminalisation of homosexuality worldwide through film
Client
Industry

Image: The Good Side
Bringing to life the human stories behind global efforts to change anti-homosexuality laws and shift public perceptions

Image: The Good Side

Image: The Good Side

Image: The Good Side

Image: The Good Side
Brief
Following research and campaign strategy work with our long-standing partners The Human Dignity Trust, The Good Side was commissioned to create a short documentary film to amplify efforts to decriminalise homosexuality globally.
Approach
We knew that the documentary medium could be a powerful tool to raise awareness with wider audiences around the ongoing criminalisation of LGBTQIA+ people in over 60 countries worldwide. We created a human-centred narrative designed to humanise and personalise this abstract issue, and devised a festival strategy to get the film shown in as many geographies as possible.
Impact
- Selected for 57 festivals worldwide
- 18 award wins + 4 Honourable Mentions
- Finalist + Semi-Finalist placements in top-tier competitions
- Screenings that reached global audiences across 5 continents
- Strengthened the advocacy campaign’s visibility and influence