Driving the decriminalisation of homosexuality worldwide through film

Client
Industry
Background Image
Image: The Good Side

Bringing to life the human stories behind global efforts to change anti-homosexuality laws and shift public perceptions

Image: The Good Side
Image: The Good Side
Image: The Good Side
Image: The Good Side
Brief

Following research and campaign strategy work with our long-standing partners The Human Dignity Trust, The Good Side was commissioned to create a short documentary film to amplify efforts to decriminalise homosexuality globally.

Approach

We knew that the documentary medium could be a powerful tool to raise awareness with wider audiences around the ongoing criminalisation of LGBTQIA+ people in over 60 countries worldwide. We created a human-centred narrative designed to humanise and personalise this abstract issue, and devised a festival strategy to get the film shown in as many geographies as possible.

Impact
  • Selected for 57 festivals worldwide
  • 18 award wins + 4 Honourable Mentions
  • Finalist + Semi-Finalist placements in top-tier competitions
  • Screenings that reached global audiences across 5 continents
  • Strengthened the advocacy campaign’s visibility and influence